We might be experts when it comes to web design, development, databases and SEO – but you’re the expert when it comes to your business, staff and customers. That’s why collaboration and communication are common themes throughout our approach.

Zurka Approach Diagram


Our first step is learning. We want to learn all that we can about your goals, requirements, restrictions and aspirations. This is a great exercise in really fleshing out your pain-points and learning about opportunities.


After the discovery, we’ll work together with you to select the strategy and approach to building the best solution to meet your needs.


We will visually mock-up the deliverables, diagram the functionality, and in some cases create a limited proof of concept, so you can get a feel for the direction and tone the project is taking. This design phase is a great opportunity to elicit feedback, uncover potential issues, or realize additional requirements.


After the technical and graphical designs are approved, the team will begin building out the required functionality for the project. Writing code, building the database, setting up the eCommerce, and creating the user experience. Along the way, there will be questions and suggestions as well ample opportunities for you to observe the progress and make adjustments.


While the project may be complete, we like to remain connected to you post-launch. We can provide longterm maintenance and support, or transition everything to you and your team, or do something in between. We are always open to feedback, and available to jump in if that feedback leads to additional iterations.


Are there times that we deviate from this path? Absolutely! It's a structure that helps organize projects, not a dogma to be strictly observed. In fact, many clients have used Zurka for a very specific phase of the process or for a specific capability Zurka possesses. For instance we've helped some clients develop user interface designs and we've helped others help build out the functionality behind their designs. We're more than happy to play the role that best serves our clients.