E-commerce | Zurka Interactive

Customer Experience

We produce engaging, intuitive e-commerce experiences, tailored according to each customer base. The initial discovery phase includes a thorough analysis of your customer base and any other stakeholders that are vital to your business’s operations. By assessing your target audience and ideal customer, we are better able to build an e-commerce system that reaches said target audience.

The websites we build are easy to navigate, making content easy to search and find. The UI is thoughtful and designed specifically with the user in mind. Products and all content are well-described, engaging and in line with the company’s brand. The checkout process is both straightforward and intuitive, giving your customers every reason to trust you and the purchasing process.

Operations & Management

Zurka will provide your staff with the tools to successfully manage all components of your e-commerce website, including all system aspects from order fulfillment to the reporting process.

Order Fulfillment: We’ll ensure that you have all the back-office tools to manage your orders and ensure a timely and organized delivery process.
Product Management: Your team will be able to easily manage the product section and all the associated information such as descriptions, images, options and keywords.
Search Engine Optimization: It’s essential that your products are easily found by the people searching for them. Zurka will ensure that all the pages are optimized for discovery and indexing by major search engines such as Google.
Conversion Tracking: Conversion tracking can be built into e-commerce websites enabling your team to monitor which ad spends are producing the most value.
Reporting: Many reports come standard with each e-commerce website. We can create custom reports when needed to make trends or details easy to identify. These are also useful for fulfillment-related business operations.

Custom Functionality

We build e-commerce solutions that perform regardless of any client’s challenge. Our clients are not constrained by the limitations of an off-the-shelf shopping cart or WordPress plugins and themes. Zurka has created intuitive interfaces that allow our clients to serve their customers in a rich and engaging way.

Build a Chair/Bar: Developed for Perfect Settings — one of the DC area’s largest event rental companies — the Chair Designer allows their clients to visualize any of the dozens of chairs available with any of the hundreds of cushions available. The Bar Designer application takes that a step further, allowing users to choose from various sizes of bars and tables; select a countertop; and finish off with sides made from wood, stone, or a host of different fabrics.

Build a Gift: Balducci’s offers their customers incredible gift baskets full of gourmet treats. In addition to helping them build a fantastic e-commerce website to sell those products, Zurka wrote code that allows their customers to create custom gift baskets filled with the customer's choice of almost any of Balducci’s online offerings.

Multi-Ship: Some Balducci’s customers need to send gifts to a long list of recipients. Whether a law firm wants to thank its clients at the end of the year or a family needs to send out treats to close friends far and near, the website makes it easy to place one order with multiple recipients.

Mood Boards: Perfect Settings empowers their clients to better communicate with customers about the wide variety of offerings by providing them with an easy to use online mood board tool. Users pull together photos, swatches and other materials into one of a variety of layouts, thus allowing event planners and caterers to conveniently display their decorative vision within a single PDF or in the form of a webpage.

Integration

For many of our clients, their organizations’ business processes have relied on preexisting systems created at different times. These systems frequently use a variety of communication methods and as a result, we often have to build applications that are adaptable and can integrate seamlessly with these preexisting systems. We are experts at merging new programs with the backend systems of e-commerce websites or third-party APIs. Zurka does whatever it takes to make integration a success.

Inventory Management Systems: E-commerce websites often need to communicate with inventory management systems to manage quantities and product availability. We’ve created custom code for just this purpose and, at times, worked closely with the makers of the inventory management software companies.

Tax Calculations: When building our e-commerce websites, we often customize a website to connect with third-party systems to automatically calculate all the proper taxes. Most recently we did this with AvaTax.

Other Third-Party APIs: Zurka has built e-commerce websites that communicate with a wide variety of third-party services. These have included customer loyalty programs, applicant tracking systems, Google Analytics, Google Maps, and a host of others.

Maintenance & Support

Zurka can provide maintenance and support for any e-commerce site post launch, thus ensuring that the system is both secure and productive. E-commerce applications have particularly vital and extensive security and maintenance requirements, especially with the nature of electronic information that these systems process. Protecting our clients’ customers’ personal and financial information is one of the most important factors to consider when designing and building an e-commerce system, and this involves updating the system and implementing security patching to ensure all of the data remains secure. Learning to use and get the most out of a new system is crucial to your success. Zurka will provide your team with the proper training, documentation and guidance to make your team knowledgeable and efficient.