Balducci's Food Lover's Market has a 100-year-old brand synonymous with high quality and sophistication. In addition to resonating with the brand, the Balducci's website supports multiple types of e-commerce. It can be updated with a secure web browser by in-house staff via a custom content management system.
Soup to Nuts
From initial planning & analysis, to design, through construction, launch and subsequent upgrades to the website, Zurka has worked hand-in-glove with Balducci's since early 2007. This collaboration has resulted in a web presence that reflects the promise of the Balducci's brand, provides information to its customers and supports a robust e-commerce engine within a polished, professional website. As with all our clients, we measure our success by their success.
Balducci's ships gift baskets and unique gourmet items to customers across the country. The e-commerce system Zurka built allows Balducci's to manage its offerings, communicate order information with its shipping company, send orders to distribution partners and print gift cards requested by customers. The PCI-compliant system automatically links with the third-party company that manages Balducci's customer rewards program.
When building the online catering ordering system there were two competing goals: make it incredibly easy and support a high level of customization. After all, sometimes customers just trust Balducci's to do an outstanding job when they need lunch for 20 people. Other times, customers want to be very specific about all the dishes that will comprise their event. The resulting system is simple and intuitive for the customer yet supports all the menu options, seasonal offerings, time restrictions and promo codes that are required operationally. And on top of all that it sends order directly to the company's legacy catering management software. That's the first time that had ever been done with that third-party system.