The Atlantic International Food Group (AIFG) didn’t have a story that was easy to tell. Their business is complex and not an obvious part of the supply chain to most people. It’s not enough to say that AIFG is a leading specialty importer, distributor and redistributor of non-perishable specialty food and beverage products because, let’s be frank, not a lot of people know what that means, and probably fewer want to learn.
Because of this complexity the project uses animation and graphics to tell the AIFG story in a way that’s engaging and easy to understand. It brings life to the material and creates a compelling narrative around AIFG rather than simply presenting a list of facts.